Let's discuss how you can translate change into opportunity

We wore a lot of blazers in our previous lives, with decades of experience at leading global companies under our combined belts. Today, we get to spend our time doing what we love most: helping high performers to find greater fulfillment in their careers.

We bring the strategic frameworks, data-driven rigor, and hard-earned pragmatism from our corporate years and apply it to your career planning. So we’re uniquely qualified to help you distill your career complexity into clear priorities, goals, and actions.

We’re in your corner every step of the way, empowering you to accelerate your career in the right direction.

Sarah Downs

OWNER & EXECUTIVE COACH

Sarah is an executive coach and leadership facilitator who combines two decades of corporate leadership experience with evidence-based coaching methodologies to help professionals and leaders achieve their goals.

Throughout her career at industry-leading organizations, including PwC Advisory, Twitter, Meta, and Optum/UnitedHealth Group, Sarah was consistently recognized as a high-performing manager and internal coach. This experience gave her deep insight into the real challenges leaders face—and what it takes to overcome them.

Sarah’s approach is goal-oriented yet reflective, blending cognitive-behavioral techniques with humanistic principles. Her coaching is characterized by its practical, action-focused approach, tailored to each client’s preferences and goals, to create lasting behavioral change. Whether you’re navigating a leadership transition, building high-performing teams, or developing strategic thinking capabilities, Sarah brings both the experience of having walked in your shoes and the expertise to nurture your growth. 

Sarah works with leaders across diverse sectors, including healthcare, technology, consulting, investment, legal, media, and nonprofit organizations. Her clients span the United Kingdom, Europe, and North America, engaging through both direct partnerships and employer-sponsored coaching programs. Sarah’s clients report greater clarity, confidence, focus, and resilience as a result of their coaching investment.

Beyond individual coaching, Sarah facilitates leadership development programs for executive audiences ranging from 30 to 200 participants. She currently partners with the University of North Carolina Kenan-Flagler School of Business’s executive development program and has delivered experiential learning programs for corporate clients across Europe and North America.

Sarah holds a Professional Certificate in Executive Coaching (PCEC) from Henley Business School, where she is currently pursuing an MSc in Behavioural Change through Coaching. She maintains accreditations with the International Coaching Federation (ICF) at the ACC level and the European Mentoring and Coaching Council (EMCC) at the Senior Practitioner level. She is also a certified facilitator of the SDI personality assessment.

Kathryn Apte

OWNER & EXECUTIVE COACH

Across 25 years of business experience, Kathryn has observed one leadership truth that’s remained the same. The most effective leaders focus their energy on asking the right questions at the right time. While they might not be the most obvious questions, they’re the most meaningful questions to move the team forward. Today, Kathryn brings that same philosophy to her coaching practice. 

Kathryn has held a range of executive positions including Boards, C-suite and Marketing leadership for companies including Google, Twitter, Medium, and Xero across North America and APAC. So she’s seen first-hand that even the most talented leaders can get swamped in the day-to-day rhythms of work, where career planning is rarely at the top of the ‘to do’ list. Until, of course, leaders are faced with an incoming change that feels impossible to ignore. Kathryn is inspired to work with these executive clients to help them cut the professional noise and take action.

We’ve all experienced coaches who talk more than they listen, sharing the same handful of anecdotes on rotation. Instead, Kathryn focuses on equipping clients to answer their own burning questions, so they’re empowered for the next step in their career journey – and for a few steps after that. Kathryn provides clients with the time and tools to turn change into a catalyst for their careers. 

With deep experience leading large teams covering multiple operating areas, Kathryn draws on a wealth of knowledge about people management, from building a more productive team culture to managing a range of personalities on your team. She is passionate about developing high performers and investing in the next generation of leaders in your organization. Kathryn was delighted to receive the Marketing EDGE Rising Star Award in acknowledgement of her investment in mentoring.

Before her years at technology companies, Kathryn spent a decade building strategies for brands including Diageo, Johnson & Johnson, and Fairfax Media. That experience made her a real stickler for strategic planning and data analysis (as well as avoiding wearing a pantsuit ever again). Kathryn works with clients to apply and adapt strategy frameworks to their career planning process. Because whether it’s a Fortune 500 brand or your career journey, the same rules apply - those who plan, succeed. 

Contact us

We’d love to hear from you, whether you’re ready to schedule a session or you have questions about how we can support your career growth.